Consumers Couldn’t Spot the AI-Made Ad. The Cash Register Could — And That Gap Is Where the Real Money Is
A Professor’s Refrigerator Test For three years, advertising professor Carrie Riby ran a simple experiment in her “Big Ideas in Advertising” class at Syracuse University. She asked her students to use AI to create an ad selling themselves. The results were technically impressive — polished, on-brand, often startlingly professional. But something odd kept happening: not … Read more