Thai business strategy

Why One of Thailand’s Hottest Restaurant Groups Wants to Be a Smartphone, Not a Sushi Bar

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Most restaurant owners measure success in two numbers: how many branches they’ve opened, and how much money landed in the bank at the end of the year. Maguro Group — the Bangkok-based company behind the Maguro sushi chain, the Hitori Shabu hot pot brand, and nearly a dozen other Japanese and Korean dining concepts — … Read more

Why Every AI Company in Asia Should Be Watching Thailand’s Biggest Energy Bet

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A homegrown Thai energy conglomerate just told the world it’s no longer in the gas business — it’s in the business of keeping the artificial intelligence economy running. Here’s why that matters far beyond Bangkok. If you’ve followed the global AI boom from London, Singapore, or San Francisco, you’ve probably heard the refrain by now: … Read more